Piers Morgan criticizes Beyoncé for Marilyn Monroe-inspired Levi’s ad

Piers Morgan claims Beyoncé “culturally appropriated” Marilyn Monroe in Levi’s ad, then calls backlash a joke.

Piers Morgan is once again under fire from Beyoncé’s loyal fanbase, the Beyhive, after accusing the singer of “culturally appropriating” Marilyn Monroe in a new Levi’s advertisement.

The controversy erupted on August 6, 2025, when Morgan posted on X (formerly Twitter), stating he was “very disappointed to see Beyoncé culturally appropriate Marilyn Monroe in her new Levi’s ad.” The comment came amid broader debates sparked by Sydney Sweeney’s American Eagle campaign, which drew conservative backlash. Some critics, including Donald Trump and Megyn Kelly, pointed to Beyoncé’s Levi’s campaign as an example of a perceived cultural double standard.

Very disappointed to see Beyoncé culturally appropriate Marilyn Monroe in her new Levi’s ad. pic.twitter.com/OwRRfhuwOL

— Piers Morgan (@piersmorgan) August 6, 2025

Morgan’s post quickly went viral, generating over 650,000 views and nearly 2,000 replies, many from Beyoncé fans who dismissed the accusation as baseless. Comments like “Marilyn Monroe is not a culture” and “You just love to hate Black women” dominated the replies.

Facing the backlash, Morgan responded by claiming his original tweet was a joke. “I would say I can’t believe anyone took my obvious Beyoncé joke post seriously, but I forgot the woke brigade have no sense of humor,” he wrote.

This isn’t Morgan’s first clash with the Beyhive. In October 2024, he issued an on-air apology to Beyoncé and JAY-Z after airing unverified abuse allegations on his show. As Beyoncé’s Levi’s campaign gains traction, it’s clear her cultural influence continues to spark heated debate.