Nintendo has officially raised the retail prices of its original Nintendo Switch consoles and accessories in the United States, marking the first price adjustment since the system’s debut in 2017. The new pricing came into effect on August 3 2025.
The standard Nintendo Switch now retails at $339.99, up from its previous price of $299.99. The OLED model has increased to $399.99, while the more compact Switch Lite is now priced at $229.99.
Additionally, certain accessories, such as the Joy-Con 2 (L/R), have risen to $84.99, and the Nintendo Sound Clock: Alarmo is now $44.99.
Nintendo attributed the pricing change to shifting “market conditions” in an official statement. However, the company did not cite recent tariff changes or economic policies as direct reasons for the move.
The adjustments bring the cost of the older Switch hardware much closer to the new-generation Nintendo Switch 2, which is priced at $449.99.
Despite the increases, some US retailers briefly listed consoles at older prices before aligning with Nintendo's updated structure.
Retailers like Target reportedly updated their listings early but later reverted the changes. It remains unclear whether this was due to timing issues or internal policy decisions.
While the Switch 2 and its game prices remain unaffected, Nintendo stated that future pricing evaluations may occur depending on economic factors.
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