In a significant milestone for local innovation, Pakistani beverage company Cola NEXT has set a new industry benchmark in sustainable packaging, outpacing multinational competitors. The company has introduced an advanced eco-friendly PET bottle design that uses 8–10% less plastic than conventional bottles.
At the heart of this innovation is the revolutionary 26/22 cap, replacing the older 1881 version. The new cap not only improves the consumer experience with superior sealing that keeps beverages fresher for longer but also further reduces plastic usage, directly contributing to environmental sustainability.
The new packaging initiative addresses some of Pakistan’s most urgent environmental challenges, including smog, marine debris, and rising pollution, with the aim of creating a cleaner and healthier future.
Sustainable packaging offers several key benefits, including a reduction of 8–10% plastic per bottle, with future targets of up to 30%. The innovative 26/22 cap design improves beverage freshness, cuts down plastic usage, and enhances production efficiency.
The bottles have been extensively tested to ensure durability during transportation and extended shelf life. Supporting national sustainability goals, the initiative directly addresses pollution concerns, while energy-conscious production methods — including state-of-the-art machinery and solar-powered factories — further reduce environmental impact and promote a greener future.
Cola NEXT’s commitment to continuous innovation ensures sustainability remains central to its business, consistently setting new standards for the beverage industry and paving the way for a greener Pakistan.
Experience the future of sustainable beverages — because the choices we make today shape tomorrow’s Pakistan.
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