Ms. Rachel Tonie debuts with educational songs and stories for toddlers in screen-free audio format

Ms. Rachel’s long-awaited Tonie figure launches with music and stories, offering toddlers screen-free entertainment.

Parents who have long awaited a screen-free way for their toddlers to enjoy Ms. Rachel can now celebrate — the official Ms. Rachel Tonie has been released. As reported by Country Living's Hannah Jones, the educational toy is now available for purchase and is already generating buzz among caregivers eager to reduce screen time while keeping their children engaged.

The Tonie figure, priced at $20, features Ms. Rachel along with familiar characters like Mr. Aron and Herbie. The audio experience mirrors her well-known video content, combining interactive songs and storytelling as children are taken on a “sound field trip” to a school, farm, and city. A full set, including the Toniebox player, is also available for $100.

For many parents, the appeal lies in its educational value without screen dependency. Hannah Jones, a shopping editor and mother, noted that this release fills a much-needed gap for families trying to limit television exposure. She shared that although her own household minimizes screen time, her daughter remains captivated by Ms. Rachel’s toys and books.

The Tonie offers the same educational charm without requiring a screen, making it especially useful during rainy days or sick days when TV use can easily creep back in. Both parent and toddler are satisfied—something Jones notes happens less often than most would hope.

The launch comes just in time for the hottest stretch of summer, when indoor entertainment becomes a priority. Many parents have reportedly been requesting a Ms. Rachel Tonie for years, and demand is expected to be high. Previous Ms. Rachel merchandise has frequently sold out quickly.

With its engaging, audio-based format and learning-focused content, the Ms. Rachel Tonie gives parents a welcome screen-free option—likely making it a staple in toddler playrooms this summer.