Federal Minister for Commerce Jam Kamal Khan, in a productive day of engagements in Birmingham, explored the potential for deeper commercial ties, unlocking new market opportunities and expanding Pakistan's export footprint in the United Kingdom.
The minister held a detailed meeting with the Greater Birmingham Chamber of Commerce, where he highlighted Pakistan's readiness to diversify its export basket in line with the UK's industrial needs. While acknowledging the growing trade volumes with the Midlands, he underlined Pakistan's evolving strengths beyond traditional sectors, including in processed foods, fisheries, pharmaceuticals, leather goods, IT services, furniture, ceramics and sports goods.
Later, the minister visited Nouvo, a major UK-based food distribution company, where he met prominent retailers and distributors engaged in importing food products from Pakistan to the UK Midlands. Discussions focused on strengthening commercial supply chains and expanding the footprint of halal-certified and ethnic food products from Pakistan in the British market.
In his meeting with the UK-Pakistan Chamber of Commerce and Industry, the minister called for enhanced matchmaking between the UK importers and reliable Pakistani suppliers. He urged the chamber to mobilise diaspora-led investments in Pakistan through joint ventures, franchising and startup incubation, and proposed greater support for tourism and culture-focused initiatives.
In a meeting with the London Chamber of Commerce and Industry, the minister emphasised that the recently launched UK-Pakistan Trade Dialogue was poised to introduce a new era of predictability, transparency and business-friendly policies in bilateral trade. He encouraged the chamber to explore the potential of sector-specific memoranda of understanding (MoUs) with Pakistani chambers and trade bodies to unlock joint opportunities.
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