Hailey Bieber breaks silence on new $1bn deal for beauty brand Rhode

Hailey Bieber has marked a major milestone in her entrepreneurial journey as her skincare brand Rhode enters into a billion-dollar acquisition deal with e.l.f. Beauty.

In an Instagram post released on her official account, Bieber officially announced the agreement. 

The deal includes $800 million in cash and stock payable at closing, with an additional $200 million contingent on Rhode’s performance over the next three years.

Bieber, 28, launched Rhode in 2022 with a focus on minimalist skincare. The brand quickly gained traction in the celebrity beauty sector, celebrated for its pared-down product line and viral appeal on social media.

Following the news, the model and entrepreneur also expressed her gratitude and ambitions for the brand’s future.

“When I launched @rhode in 2022, I always had big dreams for the company,” she wrote. “The most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally.”

Bieber also shared that she would take on expanded roles at Rhode as Chief Creative Officer and Head of Innovation. Additionally, she will serve as a strategic adviser to e.l.f. Beauty, helping guide the brand through its next chapter.

She ended her statement by thanking her team and supporters: “Thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together!”

Her husband, singer Justin Bieber, quietly acknowledged the achievement by reposting her announcement to his Instagram Stories.

Hailey, who had an estimated net worth of $300 million prior to the deal being announced, is projected to enter the world's billionaire club.

The acquisition positions Rhode among the top-tier celebrity beauty brands and reflects e.l.f. Beauty’s continued focus on expanding its global footprint through strategic partnerships.