Social media hypes up summer drinks, desserts

As the mercury soars, citizens turn to cooling drinks, driven by social media platforms where vloggers and influencers recommend refreshing beverages and guide people to popular eateries, street food stalls and cafes serving specialty drinks.

Social media recommendations have significantly boosted sales for local businesses, with many outlets reporting a surge in demand for cooling drinks such as lassi, falooda, fruit juices and chilled sodas. "I have shared my review on social media, and I am glad to see that my followers are enjoying it too," said a food influencer.

The surge in demand for cooling drinks has been a boon for businesses. "We are grateful for the support of social media influencers and vloggers," said an owner of a popular restaurant. "Their recommendations have helped us reach a wider audience and increase our sales," he added.

Another citizen from Islamabad said, "Social media has made it so easy to find the best cooling drinks in town. I have tried so many new places and flavours this summer, and I am loving every minute of it!"

"We are struggling to keep up with the demand for falooda and other cooling drinks," said another store owner. "But we are grateful for the extra business, and we are working hard to ensure that every customer leaves satisfied," he said.