Pakistan’s Directorate General of Customs Valuation has established new customs values for the import of 187 types of Apple iPhones, including the recently launched iPhone 16.
The move follows the issuance of Valuation Ruling 1909 of 2025 and comes after requests from the Collectorate of Customs (Airport) in Islamabad and representations from stakeholders pushing for an update to include the latest models.
The previous customs valuation had remained unchanged for over a year and no longer reflected current international market prices. Several older iPhone models had also reached their End of Life (EOL) status, requiring depreciation adjustments.
To determine the revised customs values, the Directorate analysed recent import data, current market trends, and discrepancies between market prices and the existing valuation, in line with Sections 25 and 25A of the Customs Act, 1969.
Officials said multiple meetings were held with stakeholders to discuss the new valuations. "Stakeholders strongly advocated for including the latest iPhone 16 series and requested depreciation for older models," a customs official said.
Relevant import documents were requested from stakeholders to substantiate their claims. The Directorate reviewed 90 days of import data before finalising the new customs values.
The new values, detailed in Annexure-I of the ruling, will form the basis for calculating duties and taxes on iPhone imports. Annexure-I lists 187 items across five pages.
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