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Saratoga water sales surge after influencer Ashton Hall's ice water morning routine goes viral

Ashton Hall’s unusual 3:50 AM ritual sparks meme frenzy—and skyrockets Saratoga Water into the spotlight.
Pop Culture & Art | March 24, 2025

Fitness influencer Ashton Hall has recently captivated the internet with his detailed early morning routine, prominently featuring Saratoga Spring Water.

The video, titled "The morning routine that changed my life 3:50am to 9:30am," showcases Hall's regimen, including multiple face immersions in ice water and hydration using the distinctive cobalt-blue bottled Saratoga Water. This emphasis has led to a notable increase in the brand's visibility and sales.

In the video, Hall begins his day at 3:50 AM by removing mouth tape, brushing his teeth, and pouring a glass of Saratoga Water. He then proceeds to a series of activities, including push-ups on his balcony, meditation, and repeatedly dunking his face into a bowl of ice water mixed with Saratoga Water.

Later in the routine, he consumes a banana and rubs its peel on his face, attributing various health benefits to these practices. The video has amassed over 40 million views on YouTube, sparking widespread discussion and a flurry of memes across social media platforms.

Social media users have particularly focused on Hall's use of Saratoga Water, leading to a surge in the brand's popularity. 

One user humorously noted, "Saratoga water CEO for the next 3 weeks [counting cash]." Another quipped, "The CEO at the Saratoga water company watching the sales skyrocket today." These comments highlight the unexpected marketing boost resulting from Hall's viral routine.

— FearBuck (@FearedBuck) March 23, 2025
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