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Rick Ross has just ventured into a new business endeavor, launching the first U.S. location of the luxury dental brand Smiles by Mario Montoya alongside renowned cosmetic dentist, Dr. Mario Montoya.
The grand opening took place on March 20, 2025, in Sandy Springs, Georgia, marking an exciting milestone for both the hip-hop mogul and the dentist known for crafting million-dollar smiles.
Dr. Montoya, who has become a favorite among A-list clients like Nicki Minaj, French Montana, Ari Fletcher, and Moneybagg Yo, has been flying patients to Colombia for his signature porcelain veneer treatments.
Now, with Rick Ross as a partner, patients from the U.S. and Canada can access the same high-end dental services without needing a passport.
"Everybody that can’t get to Colombia can now head to Atlanta for that billion-dollar smile. People from all over the world have always asked me where I got my smile from, so it’s only right that I partnered with my go-to dentist, Dr. Montoya, for the first U.S. location," Rick Ross shared with AllHipHop.com. "And remember, it all begins with your smile—from when you walk into meetings, the bank, when you see your family. So look, invest in that smile."
The invite-only ribbon-cutting event attracted a star-studded crowd, including Roscoe Dash, viral duo Ayo & Teo, and Big Brother stars Matt Hardeman and Makensy Manbeck. The attendees got a glimpse of the futuristic dental technology and luxurious treatment rooms that combine cutting-edge innovation with indulgence.
Dr. Montoya, who has been perfecting smiles since opening his flagship practice in Colombia, called the Atlanta clinic a labor of love that took three years to bring to life.
"We’re arriving in this beautiful country, which also boasts high standards in dentistry, with the best cosmetic dentistry in the world, offering a transformation in the lives of our patients," Montoya said. "Your smile, your power. With your Billion Dollar Smile by Mario Montoya, your life will shine like a rock star."
Leading the team at the new Atlanta location is Dr. Vanessa Villalobos, CEO of the clinic. She expressed her excitement about upholding the high standards of care and patient experience inspired by Dr. Montoya.
"The brand and the culture we are bringing to the U.S. is truly groundbreaking. I could not be prouder to lead this office with a high standard of dental care, while also providing the unwavering patient experience, inspired by Dr. Mario Montoya."
The Smiles by Mario Montoya clinic in Atlanta promises to be a game-changer in the cosmetic dental industry, offering luxurious services to anyone looking to improve their smile and elevate their confidence.
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