In a strategic move poised to reshape Pakistan's evolving electric vehicle (EV) landscape, Atlas Honda, the country's largest two-wheeler manufacturer, is gearing up to launch its first electric bikes by June 2025, according to industry sources familiar with the development.
The decision underscores the company's ambition to maintain its dominance in Pakistan's motorcycle market, where it currently commands over 85% share and also exports to several countries.
Currently, Pakistan's electric two-wheeler market is in its infancy, with its adoption hampered by high costs, limited charging infrastructure and consumer scepticism. Despite government incentives like reduced taxes on EVs, electric bikes accounted for less than 1% of total motorcycle sales in 2024.
Yet, industry insiders suggest Atlas Honda's entry could be a game changer by leveraging its decades of brand trust and extensive local manufacturing network.
The company's massive setup, which produces around 1.3 million motorcycles annually, relies on a deeply localised supply chain, with over 95% of components sourced domestically. This infrastructure, combined with an in-house research and development wing, positions Atlas Honda to tailour electric bikes suited to Pakistani conditions.
Globally, sales of electric two-wheelers are surging, particularly in Asian markets like India and China, where affordability and government subsidies have spurred adoption. However, rapid advancements in EV technology, such as BYD's 'Blade Battery' and ultra-fast 1,000kW charging systems for four-wheelers, highlight the risks of relying on imported units.
Though this technology has yet to involve the two-wheeler category, industry sources say companies importing pre-assembled electric bikes will soon be at risk as battery technology evolves.
"Atlas Honda must invest heavily in localising production rather than importing kits," said an industry source, citing the volatility of EV innovation.
The company's electric bikes will reportedly feature a 48-watt battery, with a six to seven-hour charging time and an estimated range of 65 kilometres per charge. While the portable charger allows home or office charging, the range remains contingent on factors like rider weight, terrain and driving habits.
Though pricing details remain undisclosed, sources indicate Atlas Honda's electric bikes will have a slight premium compared to existing local options, reflecting higher-quality components. Competitors like Jolta Electric and SkyElectric currently offer bikes priced between Rs150,000 and Rs350,000.
Atlas Honda's initial production is estimated at 25,000 units after which the company will produce around 8,000 units annually, a fraction of its total output, signifying cautious optimism.
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