Fremantle secures global rights to Scrabble gameshow adaptation

Fremantle acquires international rights to Scrabble gameshow, expanding its portfolio as word games gain traction

Entertainment powerhouse Fremantle has acquired international production and distribution rights to Scrabble, the television gameshow adaptation of Hasbro and Mattel’s iconic wordplay board game. The acquisition marks a significant step for Fremantle as it expands its portfolio with a format that has already seen success in the U.S.

This acquisition aligns with the rising popularity of word games, which have seen a surge in engagement across social media platforms. Influencers and content creators have built massive followings by sharing puzzle-solving challenges and linguistic gameplay, fueling renewed interest in the genre.

“Following the success of Scrabble in the U.S., Fremantle aims to leverage its global reach to introduce the format to international markets,” a company spokesperson said. “Word games have a universal appeal, and we’re excited to bring this dynamic adaptation to new audiences worldwide.”

The acquisition comes as game shows continue to perform well across global TV networks and streaming platforms.

With Fremantle’s extensive production reach, Scrabble is set to be adapted for multiple territories, reinforcing the company’s role in reviving classic games for modern audiences.