Meghan Markle teases first new product under 'As Ever' rebrand

Meghan Markle shares sneak peek of her rebranded company As Ever with family tributes and new products.

On Thursday, February 20, Meghan Markle, the Duchess of Sussex, shared an inspiring Instagram post that offered a glimpse into her newly rebranded company, 'As Ever'.

The post featured a vision board filled with recipes, images, and motivational quotes. One notable item on the board was a jar label for raspberry spread, bearing the As Ever logo, hinting at the company’s upcoming product releases. This marks the continuation of her fruit preserve line, which began last year with a strawberry jam.

 

 

 

 

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A post shared by Meghan, Duchess of Sussex (@meghan)

In a video posted on February 17, Meghan explained that while she would still be offering jam, her rebranded company would expand beyond fruit preserves. "I think we’re all clear at this point that jam is my jam," she joked, before teasing a range of new products she’s excited to share.

The vision board also included a sweet tribute to her family. A watercolor painting showed Meghan and Prince Harry, 40, walking their late dog, Guy, while sharing a kiss. A green star next to the painting featured the name of their son, Prince Archie, 5, written in childlike handwriting, suggesting Archie may have created the artwork.

Meghan’s business rebrand was officially announced earlier this week, and the name change from American Riviera Orchard to 'As Ever', reflects a broader range of products. She also shared that the name has personal significance, as she has used the phrase for years in her letters, signing off with it regularly. The rebrand also coincides with her upcoming Netflix show, With Love, Meghan.

The name change was made possible after Netflix partnered with Meghan, not only for the show but also in supporting her business endeavors.