Kanye West has confirmed that artificial intelligence (AI) will play a role in the production of his upcoming album, Bully. In an interview with Justin Laboy for The Download podcast, West compared AI to autotune, describing it as another tool for enhancing music. He also expressed a desire to make AI more accepted in the industry. The interview was previewed during a Grammy Awards viewing party, and as clips surfaced online, fans quickly reacted with mixed opinions.
Many fans on X (formerly Twitter) criticized West’s decision, arguing that AI could compromise the authenticity of his music. One user claimed the move signaled a decline in West’s talent, while another said that AI-generated lyrics would weaken the emotional connection fans have with his work. However, some defended the use of AI, pointing out that as long as it isn’t writing entire songs, it functions similarly to other digital tools, such as autotune or sampling.
Speculation about AI’s involvement in Bully intensified last week after a leaked snippet from the album circulated online. Fans debated whether AI had been used in the song, further fueling controversy. Despite the backlash, West remains focused on the project, which he has been developing while living in Tokyo. In a recent Instagram post, he credited his daughter, North, with reigniting his passion for music, explaining that making beats for her ultimately led to his renewed creativity for Bully.
Rapper Jim Jones recently visited West in Japan and previewed the album. He later described it as "so crazy" and predicted it would be a "big problem" in the industry.
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