Pakistan's fast-growing mobile application industry has marked another record as a Pakistani firm TenPearls bagged second position and received a $50,000 cash prize at Nokia & AT&T's Innovators 2011 Contest for its app Animal101.
Animal 101 is an interactive application for children and parents alike. It is a learning based application about animals that aims to teach children of 3-8 years to learn about animals by engaging them in fun and interactive games.
It was selected in the Trivia and Education category.
Competing against 800 entrants for the top spot, this is the second award TenPearls has received for its mobile apps within a year.
The first award was first prize that TenPearls received for the uTrack mobile app earlier in 2011 for the same platform in Pakistan.
The Calling All Innovators 2011 global competition encouraged app and game developers from around the world to submit mobile apps in 17 categories for a chance to share in a total of $10 million in cash and prizes.
The Calling All Innovators 2011 Contest used a blend of consumer and expert judging to determine the category winners. The judging was based on total app downloads by consumers and sales totals on Nokia’s Ovi Store.
The top 10 apps in each category (five paid apps and five free apps) advanced as category finalists and were then judged by an expert panel of judges from AT&T and Nokia.
Nokia chose this blend of consumer and expert judging to help ensure that the best apps were not only the most popular apps but also provide the best user experience.
TenPearls has plans to launch a number of new feature rich mobile apps in Pakistan for Nokia.
Imran Aftab, President of TenPearls said that his company is looking forward to building more applications on Nokia’s smart devices.
A version of this post originally appeared on ProPakistani.