Justin Bieber has reportedly blocked Hybe America CEO Scooter Braun and his business partner Allison Kaye on Instagram. On Saturday, January 4, 2025, observant fans noticed that the Peaches singer was no longer following Braun or Kaye. Shortly after, Braun deactivated his Instagram account.
For those unfamiliar, Scooter Braun discovered Bieber at the age of 13 through his YouTube channel in 2008 and has managed him since. However, their relationship has appeared strained in recent years. As reported by Billboard in August 2023, Bieber was allegedly seeking to "extract" himself from their partnership.
Allison Kaye is a music executive who has collaborated with Braun since 2009 through his entertainment and marketing firm, SB Projects. She has also been a key member of Bieber’s team, serving as general manager since his My World debut EP era.
As the news spread online, social media users quickly speculated on the reasons behind it. Some suggested it could be linked to alleged exploitation Bieber faced as a teenager. Others speculated it might be part of a larger narrative or even a publicity stunt.
Image via Reddit u/feefee2908
Image via Reddit u/feefee2908
According to Bieberpedia, Allison Kaye serves as Justin Bieber's general manager. Born Allison Jamie Kaye on July 14, 1981, she shared in a September 2015 interview with Glamour magazine that she worked in retail while attending high school.
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