Mass TikTok unfollowing targets Vexbolts, drops roughly million followers in 1 second

TikTok’s “leave Vexbolts in 2024” campaign gains traction, highlighting the power of online mobilization.

As 2025 begins, a viral TikTok phenomenon has captured global attention: millions of users are participating in a coordinated effort to unfollow content creator Vexbolts. The “leave Vexbolts in 2024” campaign has highlighted the power of social media mobilization, with users joining his account only to unfollow him at midnight on New Year’s Eve. By the time the New Year reached different time zones, nearly two million users had already unfollowed the 19-year-old creator.

Vexbolts initially gained fame through a viral Fortnite clip in which he coined the phrase “let him cook!” Since joining TikTok in 2021, he has amassed a loyal following by producing consistent viral content, reaching 1.5 million followers prior to this campaign. However, the surge in followers—over seven million—followed by the mass unfollowing has significantly boosted his visibility, sparking speculation about the campaign's intent. Vexbolt dropped roughly a million followers in 1 second, on new years eve.

Vexbolt dropped roughly a million followers in 1 second. pic.twitter.com/sgBAJkJ8jn

— DramaAlert (@DramaAlert) January 1, 2025

This unprecedented attention has led many to question whether the event is a cleverly orchestrated PR stunt. In the competitive creator economy, where engagement and reach are critical, such campaigns can elevate creators to greater prominence. Vexbolts’ recent collaborations with figures like MrBeast further suggest strategic efforts to solidify his standing as a major online personality.

For advertisers and brands, the campaign underscores the immense potential of highly engaged online activations. Even if Vexbolts loses a significant portion of his followers, the event has already captured widespread attention, making him a valuable figure for marketing campaigns targeting younger demographics.

As the campaign unfolds, it illustrates the evolving dynamics of influence in the social media era. Whether intentional or organic, this mass unfollowing event has cemented Vexbolts’ place in the conversation, signaling new opportunities in the creator economy.