CDA Weekly Bazaar champions women traders

Market's C Section, a space dominated by men, now stands out as an area led by women traders

ISLAMABAD:

The Capital Development Authority's (CDA) weekly bazaar at Peshawar Mor, renowned for its affordable clothing, food, and groceries, has become a symbol of empowerment for women traders.

Section C of the market, a space traditionally dominated by men, now stands out as an area led by women entrepreneurs who sell various products and earn a dignified livelihood.

Samira Moeed, who recently started running a purses and accessories stall, while sharing her experience said, "We sell quality products at slightly lower prices than the market. Female customers feel comfortable shopping with us." She emphasised the importance of financial independence, urging women to embrace trading as a viable career path. She urged the relevant authorities to enhance security measures especially for women to ensure their safety.

Another trader, Rahila, highlighted that the popular business ventures for women in the bazaar include the selling of children's clothes, toys, women-specific stuff and food items. She noted that these items offer good returns and are well-suited for women entrepreneurs who are looking for a respectable earning opportunity.

Another buyer, Farah, visiting the bazaar for the first time, said, "I was initially skeptical about the quality, but I am pleasantly surprised. The products are excellent, and the prices are lower than the local market. I feel comfortable and inspired while purchasing anything from the women sellers."

Ameena, a regular visitor said, "Having a separate section for female traders makes shopping easier and more comfortable for women like me. The handicrafts here are especially impressive, though prices have increased this year." She added, "Seeing these women thrive makes me proud. They are empowering not only themselves but their families, setting an example for others."