Liquid Death has teamed up with Depend to create a unique product aimed at die-hard concertgoers: the Pit Diaper.
Designed for fans who refuse to leave the mosh pit, this limited-edition product allows attendees to stay hydrated without taking bathroom breaks. Endorsed by metalcore legend Ben Koller of Converge, the Pit Diaper features "recycled Liquid Death," neutralizes odors, and promises leak-free protection, allowing fans to continue rocking out.
Priced at $75, the Pit Diaper is made from cruelty-free quilted pleather, adorned with chains and spikes, blending fashion with functionality for hardcore concertgoers. Liquid Death markets the product as both a statement piece and essential gear for live shows.
A commercial for the product plays up the chaotic atmosphere of underground concert bathrooms, highlighting long lines and slippery floors, with the tagline: "The scariest place at a show isn’t the pit; it’s the bathroom." The campaign, filmed in a retro infomercial style, underscores the Pit Diaper’s convenience for those unwilling to miss a beat.
Sold exclusively on Liquid Death’s website, the Pit Diaper sold out in less than 24 hours, and it's unclear when it will be restocked.
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