A Year in Search: Who topped Pakistan’s Google searches in 2024?

Google’s Year in Search 2024 has revealed the key online trends shaping Pakistan’s digital landscape.

Dominated by cricket, entertainment, food, and emerging technologies, the data highlights a nation with diverse interests, bridging its rich cultural heritage with a growing embrace of modernity.

As expected, cricket was the overwhelming force in Pakistan’s search trends, with the ICC T20 World Cup capturing the nation’s attention.

Searches around key matchups, including Pakistan’s games against India, England, and Australia, were consistently high.

The Pakistan Super League (PSL) 2024 also drove significant interest, with users looking up schedules, matchups, and player performances.

Notable figures like Shoaib Malik and Sajid Khan drew attention, while Olympic gold medalist Arshad Nadeem emerged as a popular search after his historic win.

In entertainment, Pakistani dramas and Bollywood films took centre stage. Searches for Ishq Murshid and Kabhi Main Kabhi Tum showcased the enduring appeal of local productions, while films like Animal, Dunki, and Stree 2 generated buzz from across the border.

Reality shows like Bigg Boss 17 and the much-anticipated Mirzapur Season 3 also featured prominently on the list.

Food remained a popular subject, with Pakistanis seeking out new recipes for both local and international dishes.

From banana bread and creamy pasta to the more traditional malpura and tawa kaleji, the nation’s culinary interests are diverse.

Popular quick recipes like garlic bread and egg noodles saw a surge, alongside seasonal drinks like peach iced tea, reflecting Pakistan’s dynamic food culture.

The rise of artificial intelligence was evident in Pakistan’s search trends, with tools like Gemini and Remaker AI attracting significant interest.

Smartphone searches, particularly for models from Infinix, Redmi, and Apple, illustrated the nation’s tech-savvy consumer base. The report also revealed a growing trend for practical "how-to" searches, with queries on topics ranging from polling stations to parenting tips.

Farhan Qureshi, Google’s Country Director for Pakistan, commented, "This year’s Year in Search reflects a nation deeply rooted in its traditions, while also embracing the opportunities the digital age presents. From cricket fields to kitchen counters, from the big screen to the search bar, Pakistanis are using Google to explore, connect, and grow."

Google's Year in Search 2024 offers an insightful snapshot of Pakistan’s digital journey, highlighting how the country continues to blend tradition with innovation.
 

Google’s annual year-end lists for this year comprise the following six categories:
a) Cricket:
1) T20 World Cup
2) Pakistan vs England
3) Pakistan vs Bangladesh
4) Pakistan vs Australia
5) Pakistan vs India
6) PSL 2024 Schedule
7) Pakistan vs USA
8) India vs England
9) India vs South Africa
10) India vs England

b) People:
1. Abbas Attar
2. Etel Adnan
3. Arshad Nadeem
4. Sana Javed
5. Sajid Khan
6. Shoaib Malik
7. Hareem Shah
8. Minahil Malik
9. Zoya Nasir
10. Mukesh Ambani

c) Movies & Drama:
1. Heeramandi
2. 12th Fail
3. Animal
4. Mirzapur Season 3
5. Stree 2
6. Ishq Murshid
7. Bhool Bhulaiyaa 3
8. Dunki
9. Bigg Boss 17
10. Kabhi Main Kabhi Tum

d) How To:
1. How to check polling station
2. How to make millions before grandma dies
3. How to buy a used car
4. How to make flowers last longer
5. How to download YouTube videos in pc
6. How to earn without investment
7. How to teach my four year old to share
8. How to get a grass stain out of jeans
9. How to start working out again after knee injury
10. How to watch world cup live

e) Recipes
1. Banana bread recipe
2. Malpura recipe
3. Garlic bread recipe
4. Chocolate chip cookie recipe
5. Tawa kaleji recipe
6. Peach iced tea recipe
7. Creamy pasta recipe
8. Pizza recipe
9. Egg noodle recipe
10. Hashbrown recipe

f) Tech
1. Chatgpt login
2. Bing image creator
3. Infinix note 30
4. Vivo y100
5. Gemini
6. Inifinix hot 50 pro
7. Redmi note 13
8. iPhone16 pro max
9. Infinix note 40
10. Remaker ai