Ferrari drivers Charles Leclerc and Carlos Sainz will join the star-studded premiere of Gladiator 2 in London, representing the brand’s latest collaboration with Paramount Pictures. Both drivers will wear custom tuxedos designed by Ferrari’s Creative Director, Rocco Iannone, blending Ferrari’s distinctive style with the film's epic themes of resilience and ambition.
Scuderia Ferrari announced the partnership on their website, noting that Gladiator 2, directed by Jon M. Chu, shares values central to Ferrari’s identity. “We are thrilled to celebrate Gladiator 2 together with Paramount Pictures, a benchmark in cinema, just as Scuderia Ferrari HP is in racing,” said Ferrari’s Chief Racing Revenue Officer, Lorenzo Giorgetti. He emphasized that this collaboration highlights a shared legacy of innovation and excellence, bridging cinematic storytelling and motorsport.
The event is part of a larger initiative, with the film’s cast—including Paul Mescal, Connie Nielsen, and Fred Hechinger—expected to join Ferrari’s Las Vegas GP paddock later in the month, further cementing the connection between Ferrari’s high-speed world and the cinematic experience of Gladiator 2. Paramount’s President of Worldwide Marketing and Distribution, Marc Weinstock, remarked that the film “will offer audiences an extraordinary visual experience,” calling Ferrari a “natural partner” given its status as “the most iconic, adrenaline-fueled, and thrilling sports team.”
This event highlights Ferrari’s distinctive lifestyle appeal, bringing motorsport’s energy to the big screen through this unique partnership.
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