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Calvin Klein has launched its Fall 2024 campaign, featuring actor Alexander Skarsgård, known for his role in True Blood. The campaign showcases Skarsgård in a series of woodsy, intimate settings, highlighting Calvin Klein’s signature mix of sensuality and refined fashion.
Photographed by Mert Alas, the campaign promotes key pieces from Calvin Klein Studio’s menswear collection, including 90s Straight jeans, a Chunky Wool Sweater, and a Classic Camel Shirt. The collection focuses on “dawn to dusk styling,” blending versatility with effortless cool.
Styled by Emmanuelle Alt, former editor-in-chief of Vogue Paris, the minimalist aesthetic complements the sleek lines of the collection. Skarsgård, who first collaborated with Calvin Klein in 2012 for the fragrance Encounter, expressed his enthusiasm for reuniting with the brand.
"It was wonderful to reunite with the Calvin Klein team for this campaign," Skarsgård said, noting the "great energy" on set.
The campaign will be featured globally, with a strong presence across social media and high-impact advertising placements.
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