Procreate CEO declares war on Generative AI, champions human creativity

Popular illustration app Procreate is taking a stand against the growing trend of generative AI in creative tools.

Procreate, a beloved digital art app for iPads, is making a bold statement by refusing to integrate generative AI into its platform. CEO James Cuda expressed his disdain for the technology and its impact on artists, emphasizing Procreate's commitment to supporting human creativity on the Procreate website.

This stance reflects a growing concern among artists that generative AI tools, often trained on human-created art without proper consent, are devaluing their work and threatening their livelihoods. Companies like Adobe and Canva have embraced AI, further fueling these anxieties.

Procreate's decision resonates with many in the creative community, who see it as a welcome contrast to the tech industry's relentless pursuit of AI integration. Cuda's announcement has garnered widespread support, with many artists praising the company for prioritizing human creativity.

While the long-term implications of Procreate's stance remain to be seen, it's clear that their decision has struck a chord with artists who are feeling increasingly marginalized in the age of AI. In a landscape where tech companies seem more focused on profit than protecting creators, Procreate's commitment to human artistry is a refreshing change.