Katy Perry faces 'career crisis' amid disappointing single releases

PR expert suggests Katy Perry's comeback is salvageable, but it hinges on authenticity and modernizing her sound.

Katy Perry's latest musical endeavors have sparked concerns about her career trajectory. 

After the underwhelming response to her single "Woman's World," the pop star's second release, "Lifetimes," has also struggled to make a significant impact. While "Lifetimes" is seen as an improvement over its predecessor, the song has not been well-received beyond Perry's core fan base.

The setbacks in Perry's attempted comeback have led to discussions about her current standing in the music industry. Eric Schiffer, a public relations expert and chairman of Reputation Management Consultants, described the situation as a "career crisis." 

According to Schiffer, the lackluster reception of her recent music has made it difficult for Perry to reestablish herself with her millennial audience and connect with Gen Z listeners.

Despite the challenges, Schiffer believes Perry's career is not beyond saving. He suggests that to successfully navigate this crisis, Perry needs to evolve her sound, attract a younger audience, and address the criticisms head-on. 

Schiffer also recommends that Perry consider a sit-down interview to explain her choices, particularly her decision to collaborate again with Dr. Luke, a figure with a controversial past.

Schiffer emphasizes that while Perry's reputation has taken a hit, the success of her full album could determine the outcome. "It's achievable if the quality is there," Schiffer noted, highlighting that the ultimate driver of her comeback will be the strength of her music.