Kendrick Lamar's 'Not Like Us' inspires viral video game featuring Drake's OVO owls

"This game is a free love letter to video games and hip-hop," says Richard Branson, the creator of the video game.

Kendrick Lamar's diss track "Not Like Us" has not only climbed back to the top of the Billboard charts but also inspired a viral video game. 

Graphic designer Richard Branson created a free-to-play game, launched on July 15, where players use a piñata stick to hit as many owls as possible, a nod to the song's music video. 

Branson clarified his intentions within the game's credits, stating, "This game is a free love letter to video games and hip-hop." 

The game quickly spread across social media, with fans sharing their scores and discussing the most challenging levels. 

The resurgence of "Not Like Us" has also marked Kendrick Lamar's first multi-week number one as a solo artist.

The song's impact remains strong despite attempts to reinterpret its meaning.

Lil Wayne's recent performance in Las Vegas, where he tried to repurpose the song, left fans puzzled and reaffirmed Lamar's dominance in the ongoing feud with Drake.