Love Island USA season 6 becomes a streaming hit for Peacock

Love Island USA is experiencing a surge in popularity, becoming the most-watched streaming reality series in the U.S.

Peacock's Love Island USA is making waves as the dating reality show's sixth season experiences an unprecedented surge in popularity. According to Nielsen, for the week of June 24-30, the series amassed 434 million minutes viewed, claiming the top spot among streaming reality shows in the U.S. and ranking seventh among all streaming originals.

This surge in viewership is a significant milestone for Love Island USA, which previously aired on CBS before transitioning to Peacock for Season 4. While the show enjoyed moderate success on CBS and attracted a younger audience, it never quite reached the heights of its British counterpart. However, with the move to Peacock and the addition of Vanderpump Rules star Ariana Madix as host, the show seems to have found its footing.

NBCUniversal reports that streaming for this season has doubled compared to previous seasons, indicating a growing interest in the series. Although concrete data on the show's performance has been limited, this recent success suggests that Love Island USA is finally resonating with a broader audience.

While the exact reasons behind this renewed interest remain unclear, Madix's involvement as host has likely contributed to attracting viewers from the Bravo-verse. With new episodes released almost daily until July 21, Love Island USA has ample opportunity to continue building on this momentum and solidify its position as a streaming hit.