The Peace Festival is being held in Mingora and Kalam towns of Swat and has been organized by Provincial Disaster Management Authority and Provincial Relief, Rehabilitation and Settlement Authority in collaboration with the Pakistan Army.
The peace festival was inaugurated by the chief guest, Area Commander Brig Salmaan Akbar.
Talking to the media, Brig Salman Akbar said the festival has been organised to show that normalcy has returned to the valley. He said the festival aims to attract national as well as international tourists.
President of the Swat Hotels' Association, Zahid Khan said that they would make every effort to restore tourism in Swat, where thousands of people affiliated with tourism were rendered jobless in the wake of militancy.
"Peace has returned to Swat, please come and see for yourselves that Swat is smiling again," he said.
Over 1,000 shops have been set up by industrialists and traders for tourists and the local population.
A photo exhibition, car rally, paragliding competitions were held on the first day of the festival.
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