Jennifer Lopez checks out "Don't F with JLo" Billboard in LA

Is Jennifer Lopez using the promotion of her Netflix show “Atlas” to convey a message about her personal life?


Pop Culture & Art May 25, 2024
Jennifer Lopez on May 20. PHOTO: KEVIN WINTER

Jennifer Lopez has documented and shared her inspection of the "Don't F with JLo" billboard in Los Angeles, which Netflix erected to promote her latest film, Atlas. 

The 54-year-old actress shared a playful Instagram clip on Friday, May 24th, documenting her journey to the billboard after receiving messages about it from friends and fans.

The video captured Lopez's excitement as she spotted the bold billboard reading "DON'T F WITH JLO" in all caps. 

She posed playfully underneath the billboard, even interacting with a life-size replica of a mech from the movie.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Netflix US (@netflix)

The billboard is a clever nod to Lopez's strong and determined character in Atlas, where she plays a data analyst fighting a renegade robot. 
While promoting the film in Mexico, Lopez firmly shut down a reporter's intrusive question about her marriage to Ben Affleck, reinforcing the "don't mess with me" message.

In an interview, Lopez discussed the similarities and differences between herself and her character, highlighting their shared strength and conviction while acknowledging their contrasting emotional expressions.

With the film's release on Netflix, fans can witness Lopez's powerful performance and understand why it's wise not to "F with JLo."
 

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