Kendrick Lamar takes aim at Drake with "Euphoria" diss track intensifying hip hop feud

The track takes aim at Drake for being a "scam artist."

Kendrick Lamar has unleashed a blistering attack on Drake with his new diss track "Euphoria." 

The song, a direct response to Drake's recent disses, takes aim at Drake's racial identity, music, and parenting skills. 

This marks the latest salvo in their decade-long feud, which has exploded in recent weeks.

"Euphoria" drew immediate reactions from within the hip-hop community. Rick Ross advised Drake to ignore the diss, while Lamar's collaborator Metro Boomin expressed his approval.

Drake and Lamar's rivalry dates back to 2013, but tensions boiled over this year with the release of  Future and Metro Boomin's "Like That," featuring Lamar. Lamar took issue with Drake and J. Cole's claim on "First Person Shooter" that they, along with Lamar, comprise rap's "big three." Drake fired back with "Push Ups" and the AI-assisted "Taylor Made Freestyle," mocking Lamar and daring him to respond.  While the two  collaborated early in their careers, Lamar's verse on  Big Sean's 2013 track "Control" ignited their feud, and they haven't worked together since.

The feud now involves a widening circle of rappers. J. Cole, initially targeted alongside Drake, responded with his own diss track "7 Minute Drill," only to later disavow it.  Rick Ross piled on with "Champagne Moments," while Kanye West, no stranger to Drake beef, joined the fray with a "Like That" remix.