BLACKPINK’s Jennie levels up eyewear with third “Gentle Monster” collection

The new collection – “Jentle Salon” – features eleven unique “charms” chosen by Jennie.

Pop Culture & Art May 01, 2024
"Jentle Salon" promotional campaign, featuring Jennie (Courtesy: Petra Collins via @gentlemonster on Instagram)

K-Pop star Jennie continues her fashion reign with a third collection for eyewear brand Gentle Monster. 

Titled “Jentle Salon,” the new line features eight sunglasses designed by Jennie herself and will be available across thirteen pop-up stores worldwide.


Staying true to Gentle Monster's signature style, the collection boasts futuristic frames that can be personalised. 

Each pair can be customised with eleven unique “charms” chosen by Jennie – including a capybara design.

The campaign for “Jentle Monster” was photographed by Petra Collins, who has previously worked with stars like Olivia Rodrigo and Sydney Sweeney.

Tokyo-based film director Yuann, who has worked with brands such as “Louis Vuitton” and “MAC,”shot the campaign video.



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