"Jentle Salon" promotional campaign, featuring Jennie (Courtesy: Petra Collins via @gentlemonster on Instagram)
K-Pop star Jennie continues her fashion reign with a third collection for eyewear brand Gentle Monster.
Titled “Jentle Salon,” the new line features eight sunglasses designed by Jennie herself and will be available across thirteen pop-up stores worldwide.
Staying true to Gentle Monster's signature style, the collection boasts futuristic frames that can be personalised.
Each pair can be customised with eleven unique “charms” chosen by Jennie – including a capybara design.
The campaign for “Jentle Monster” was photographed by Petra Collins, who has previously worked with stars like Olivia Rodrigo and Sydney Sweeney.
Tokyo-based film director Yuann, who has worked with brands such as “Louis Vuitton” and “MAC,”shot the campaign video.
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