Online shopping gains pace as Eid draws closer

Consumer Protection Council cautions about associated risks

RAWALPINDI:

The trend of online Eid shopping is on the rise in Rawalpindi, with people of all ages turning to various platforms for quality goods at affordable prices, especially amid concerns about crowded markets and the quality of items like clothes and shoes.

Citizens have embraced online shopping for Eid, a trend that has been steadily growing over recent years. Major brands have responded by offering free home delivery and other conveniences, catering to the increasing number of shoppers opting to stay away from traditional markets.

While this shift has delighted consumers, it has also raised concerns among small business owners who are feeling the impact of reduced foot traffic.

In Rawalpindi, particularly in areas like Moti Bazaar and Bank Road, which are renowned for their bustling markets during Eid, the scene has noticeably changed. Tahir Taj Bhatti, a prominent merchant from Moti Bazaar, acknowledged the shift towards online shopping. He highlighted the convenience it offers, allowing buyers to browse and purchase a wide variety of items from the comfort of their homes. This convenience has become especially significant during the ongoing pandemic and the fasting month of Ramazan, where people prefer to avoid crowded places.

However, this shift has not been without consequences for local businesses. Zafar Qadri, a business leader from Bank Road, lamented how discounts and promotions from big brands have adversely impacted small traders.

The allure of freebies and discounts online has diverted customers away from physical markets, affecting the livelihoods of small-scale entrepreneurs. Muhammad Usman, a regular online shopper, pointed out that the younger generation is particularly inclined towards online shopping, posing challenges for traditional businesses that rely on foot traffic.

The Consumer Protection Council of Rawalpindi has cautioned consumers about the risks associated with online shopping during Eid.

While it offers convenience and cost savings, there are risks of fraud and substandard products. Consumers are advised to choose reputable platforms, conduct research before making purchases, and avoid sharing sensitive information online to ensure a pleasant Eid shopping experience.

Overall, the trend of online Eid shopping reflects the evolving consumer habits in Rawalpindi, presenting both opportunities and challenges for businesses and consumers alike. As technology continues to reshape the retail landscape, finding a balance between online convenience and supporting local businesses remains a key consideration for the community.

Published in The Express Tribune, March 30^th, 2024.