WWF’s Earth Hour, the world’s largest grassroots environmental movement, made its 18th annual return with the ‘Biggest Hour for Earth’ on March 23, spotlighting global support and celebration for our planet.
As the world grapples with various environmental challenges and increasing divisions, Earth Hour serves as a symbol of optimism, unity, and motivation, aiming to engage those who may not yet be fully involved in addressing these pressing issues.
Originating in 2007, Earth Hour has been distinguished by its symbolic “lights off” moment. With landmarks and households worldwide dimming their lights, participants are encouraged to ‘Give an hour for Earth’, dedicating 60 minutes to positive actions for our environment.
Last year, over 410,000 hours were collectively pledged to our planet by supporters across 190 countries and territories, representing 90 per cent of the global community, marking it as the Biggest Hour for Earth.
Notable landmarks in Pakistan, including the President House, Parliament House, Pak-China Friendship Centre, Convention Centre, Election Commission of Pakistan, and various corporate offices, joined in by switching off their lights to express commitment to the cause.
In observance of Earth Hour, President Asif Ali Zardari of Pakistan emphasised the severe challenge that climate change poses to social, environmental, and economic development, particularly in third-world countries like Pakistan. He highlighted the visible impacts of global climate change, such as increased droughts, floods, erratic weather patterns, reduced freshwater supply, and loss of biodiversity.
Hammad Naqi Khan, Director General of WWF-Pakistan, highlighted Pakistan’s ranking among the top ten countries most severely affected by climate change.
Recalling the widespread rains and devastating floods of 2022, which claimed over 1700 lives and caused significant economic and infrastructural damage, Khan stressed the urgent need for a climate-resilient development model, nature-based solutions, and the conservation of energy and water resources.
Renowned TV actress and WWF-Pakistan Goodwill Ambassador Ushna Shah reflected on Earth Hour’s longstanding role as a symbol of hope for the planet. She noted its alignment with Pakistan Day, urging people to participate and create the Biggest Hour for Earth, emphasising the positivity of dedicating 60 minutes to benefit the planet.
Adventure athlete Samar Khan echoed the sentiment that Earth Hour is more than simply turning off lights; it’s about uniting for our shared home. Encouraging citizens to join the event, Khan emphasised that there’s something for everyone, whether they are foodies, fitness enthusiasts, entertainment lovers, or seeking quality family time. She stressed that every small action contributes to the cause.
Published in The Express Tribune, March 24th, 2024.
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