Wall designing: A rising trend

Exploring the differences between wall designing and wallpapers.

KARACHI:

Forget painting your walls red, blue or white, start thinking out-of-the box and try wall designing — a trend catching up in Pakistan.

Ramiz Khan, Wall Designerz CEO, who brought this concept to Karachi a year ago, recalls receiving as many as 495 calls from all over Pakistan when he first marketed the idea. “It’s your imagination that you paint on your wall,” says the 25-year-old who forayed into this profession a year ago.

“I saw heavy furniture in the front entrance of a room which was devoid of beautifully designed walls in the backdrop. Hence the idea of wall designing came into being,” Khan adds. Upon realising that “people were still stuck to traditional designs like wall hanging, wallpaper, wall colour”, Khan decided to introduce something new in the market, and that decision seems to have turned out well as the concept of wall designing has garnered a positive response.

Explaining the pricing strategy, Khan says: “It’s Rs200 per square feet, but we don’t charge according to the size of the entire wall. We only charge according to the size of our design. Hence, no matter how big your wall is and how many colours you are using, the only thing that counts is the size of the design covering your wall.”

Therefore, one is naturally inclined to ask if wall designing is any cheaper than using wallpaper? Why would anyone opt for designed walls in their homes and offices? Khan asserts, “In fact, there is not a very obvious difference between the two. The cost of both (wall designing and wallpaper) is always the same. However, people will prefer the concept of wall designing over wallpaper because the latter has certain limits in design, colour and quality while the former offers unlimited designs along with numerous combinations of colours and graphics. “From decorating the walls with abstract designs to flowers, I conceptualise and put forth whatever my client desires,” says Khan, who does these inexpensive but attractive designs. He further adds that while designing walls, he keeps furniture colour and the theme of the room in mind.

Further highlighting how his company works: the 25-year-old explains, “If your kid desires Batman or Spider Man to be painted on the wall, we can do that with endless opportunities and unlimited ideas that we have at our disposal. That is one thing that the wallpapers cannot do, for sure!”

Foreseeing immense potential and growth in this venture, Khan says that wall designing is just one way of enhancing the concept of interior decoration be it in a house, office, hotel or even a boutique. “It’s your dream which you can see on your wall,” adds Khan.



Published in The Express Tribune, September 6^th, 2011.