In a world increasingly reliant on technology, events like Sparx Edge Series unveilings serve as a reminder of how quickly smartphone technology is progressing.
The event recently in Pattaya, spearheaded by Pakistan's pride, Sparx smartphones, and powered by Deploy Group, demonstrated the brand's commitment to bringing affordable innovation to the market.
The spotlight was firmly on the Edge Series, which introduced the audience to its three groundbreaking variants: the Edge 20, Edge 20 Pro, and Edge X.
Designed to compete with industry giants, Sparx promises world-class features without the exorbitant price tag. At the core, the MediaTek G99 4G octa-core processor guarantees unmatched performance.
The device's 108MP triple AI camera pledges picture-perfect captures, while the 6.78-inch Super AMOLED screen ensures an enthralling visual experience alongside optimising battery life by an impressive 30%.
With features like an under-display fingerprint sensor, rapid face unlock, and a robust 5000 mAH battery that comes with 65W sonic charging capabilities, the Edge series clearly is in a league of its own. Not to forget, the enchanting 3D curved design, a rarity at such a price point.
The event was graced by the presence of over 200 channel partners, renowned media figures, and the pillars of Deploy Group from China. Among the attendees, Deploy Group's top brass including Mr Asif Khan, Chairman Deploy Group, Mr Zeeshan Qureshi, CEO Deploy Group, and Mr Naveed Rangeela, Managing Director Deploy Group, conveyed their unwavering faith in Sparx's vision.
At this momentous occasion Mr Asif Khan, Chairman Deploy Group, expressed his thoughts:
With Sparx, we're aiming beyond just technology; we're initiating a movement where unmatched quality resonates with affordability.
Elaborating further, Mr Zeeshan Qureshi, CEO Deploy Group quoted:
The Edge series is our testament to crafting phones that can rival any flagship offering.
Mr Naveed Rangeela, Managing Director Deploy Group providing a broader perspective, mentioned:
This is a stepping stone in our journey of relentless innovation and pursuit of excellence.
In a remarkable gesture of appreciation, Deploy showcased their deep commitment to their partners by doling out over 50 vehicles as sales incentives. A lavish Mercedes Benz took centre stage as the grand prize, while Toyota Fortuners and Honda Civics were among the other coveted rewards.
The charm of the event was further amplified with the presence of acclaimed film actor, writer, and anchor Vasay Chaudhry, joined by the talented Armala Hassan and Sophiya Anjam.
As attendees reveled in the confluence of technology and entertainment, the night was brought to life with an energy that few could rival. A major milestone for Sparx, the launch was broadcast live on the brand's YouTube and Facebook channels and was also covered by mainstream media in real time.
Such extensive coverage for an overseas launch of a Pakistani brand was truly historic. The exceptional Edge series will debut early December 2023, heralding a new era in smartphone sophistication.
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