Warm clothing sales peak as mercury drops

Retailers make substantial money as clothes sell out like hotcakes

ISLAMABAD:

With the onset of the winter season and declining temperatures, winter apparel sales have seen a remarkable upswing in shopping malls offering branded items and other marketplaces.

Shop owners are reaping substantial profits owing to the rising demand for their clothing as they sell out like hotcakes.

Huge crowds of people especially women can be seen in brand shops and local bazaars where customers are demanding new winter designs to wear, according to a report aired by a private news channel on Tuesday.

A dealer from a well-known brand store remarked, "Following a relatively slow summer clothing sale, we are currently experiencing a significant surge in the demand for winter apparel, and our business is thriving."

Conversely, a customer expressed concerns about the cost of winter clothing, emphasising its necessity for safeguarding themselves and their family from the fluctuating weather conditions.

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A shopkeeper mentioned, "We introduce a variety of clothing designs each season, but during winter, we witness a substantial influx of customers seeking warm attire such as long coats, sweaters, gloves, and trousers."

Another customer said, "There has been a significant surge in demand for warm clothing, including shawls, sweaters, hoodies, and coats, particularly following the forecast of rain and the subsequent drop in temperatures." Another clothing brand manager at a store stated, "Due to the increasing demand for wool blends, Khaddar, and other winter attire, we had initiated a clearance sale for our summer clothing."

Residents of various cities have been flocking to prominent retail outlets on a daily basis to purchase jackets, sweaters, and children's caps, resulting in substantial sales.

Published in The Express Tribune, October 18^th, 2023.