Technology essential for economic recovery: SAP

Says primary obstacle to digital transformation is the leadership

KARACHI:

German multinational software company, SAP, believes that technology holds the key to overcoming Pakistan’s ongoing economic crisis. However, the country’s journey towards digital transformation is hindered by a leadership crisis, particularly as ministries strive to migrate to cloud technology and embrace artificial intelligence (AI) solutions.

During a press conference on Thursday, SAP Middle East & Africa (MEA) North Senior Vice President and Managing Director, Ahmed Al-Faifi said, “There are issues in the economy… technology offers solutions to overcome those challenges.” He expressed the company’s determination to continue supporting SAP Pakistan in assisting ministries, governmental departments, and expanding businesses in the private sector. Despite facing challenges in repatriating profits abroad, SAP sees Pakistan as a crucial market in the region.

SAP currently serves over 800 customers in both the public and private sectors in Pakistan, offering tech-based solutions across various industries, from kitchens to airlines.

According to Saquib Ahmad, SAP Country Manager for Pakistan, the primary obstacle in Pakistan’s digital transformation lies not in the software itself, but in change management and leadership. While the general population displays a willingness to adopt technology, Ahmad emphasises the need for decision-makers and management in both public and private sectors to embrace technological advancements and drive change.

SAP provides software solutions that leverage accurate data to suggest the best possible courses of action, but ultimately, the decisions rest with the decision-makers. Ahmad urges leaders to proactively adopt technology and foster a culture of change, rather than requesting alterations to fit their existing practices.

Al-Faifi drew attention to Saudi Arabia’s success in diversifying its economy through technology adoption, moving away from reliance on the crude oil sector. He encouraged Pakistan to learn from this example and leverage technology to diversify its own businesses.

Published in The Express Tribune, June 16^th, 2023.

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