Facebook increases Reels length to 90 seconds

Meta Platforms extends Reels to a maximum of 90-seconds along with the ability to sync clips with a song

Tech giant Meta has extended Facebook Reels to a maximum length of 90 seconds from the earlier 60 seconds. However, it still falls short of the 10-minute maximum video length of TikTok Reels.

The company is also releasing a feature to sync clips with a song.

Using 'visual beat technology', Meta will introduce Grooves, which will automatically sync and align motion with the beat of a song. Moreover, Facebook users would be able to generate Reels from memories, using trending templates.

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Meta claims its Reels feature is its fastest growing tool, the number more than doubling over the last year across Instagram and Facebook. The platform introduced the ability to cross-post Reels across both social sites in August.