The Pakistan Carpet Manufacturers and Exporters Association (PCMEA) stressed the need for an all-inclusive strategy to promote handwoven carpets through modern marketing.
The association also decided to start preliminary preparations for participating in exhibitions held in Pakistan and abroad this year.
The PCMEA executive committee convened under the chairmanship of Naeem Khokhar on Sunday. Senior Vice Chairman Usman Ashraf, Senior Central Leader Abdul Latif Malik, Chairperson of Carpet Training Institute Ejazur Rehman, Senior Member Riaz Ahmed, Saeed Khan, Shahid Hasan, Major (retd) Akhtar Nazir, Akbar Malik, Kamran Razi, Umeer participated in the meeting through video-link.
They said that exporters were unable to secure export orders due to political uncertainty and fluctuations in the dollar rate.
A detailed discussion was held about the difficulties faced by the hand-made carpets industry on various fronts.
Senior Vice Chairman Usman Ashraf also informed the meeting about participation in the Domotax exhibition held recently in Germany.
PCMEA office-bearers discussed ways to fetch increased export orders through participation in the Domotex exhibition in Turkey next year.
Published in The Express Tribune, February 20th, 2023.
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