tabiyat.pk's punny campaign wins hearts with creativity and relevancy

The campaign trended on Twitter as a result of the remarkable response it received

 

The renowned health-tech startup tabiyat.pk frequently appears in the news for its innovative projects and collaborations that promote quality healthcare. Nonetheless, this time around, people are praising their marketing strategy, making them the topic of the news.

As well as going viral and causing a social media frenzy, their creative campaign has piqued people's curiosity in an interesting way.

MEDZnMORE's B2C vertical, tabiyat.pk, recently dominated OOH and social media platforms to promote the opening of healthcare hubs in Karachi, Islamabad and Lahore by using one-liner puns, political references, and humorous content in Urdu and Punjabi.

The witty one-liners and puns poked fun at political analogies, everyday problems, famous references and much more using colloquial language that was relatable to the audience, with a call to action to visit their newly launched healthcare hubs.

Due to the puns' recognition and appreciation, the campaign quickly went viral after sparking curiosity. People, as well as netizens noticed the blue boards and prints taking all over the cities, and turned them into memes.

A favourable response to the campaign led to it trending on Twitter, making it the top trend of the day on Friday.

This is not the first time tabiyat.pk has taken this unusual tack. They previously generated a lot of buzz with billboards around the city, which made their marketing campaign successful.

Earlier, the startup secured $11.5 million in its pre-series A round, making it Pakistan's largest health-tech investor. Aside from partnering with leading manufacturers, tabiyat.pk has a number of projects in the pipeline to make healthcare products more accessible to the audience.