ISLAMABAD: A majority of Pakistanis take a high or modest interest in watching TV advertisements, a recently released Gilani Poll conducted by Gallup Pakistan found.
In a survey, a nationally representative sample of men and women from across the country were asked the following question:
How much interest do you take in watching advertisements on television?
The findings of the survey revealed that 23% respondents said they take a high interest in watching television advertisements, while 42% said they take a moderate interest.
Additionally, 32% said that they do not take any interest in watching advertisements on television and 3% gave other responses.
The recent survey was carried out among a sample of 2624 men and women in rural and urban areas of all four provinces of the country, during July 31 – Aug 1, 2011.