‘Breast cancer awareness efforts yielding results’
A woman undergoes a free mammogram inside Peru's first mobile unit for breast cancer detection, in Lima March 8, 2012. International Women's Day falls on March 8. REUTERS/Enrique Castro-Mendivil
The sustained and continuous efforts of raising awareness regarding breast cancer are yielding results, as women in far-flung areas of the country are becoming aware of the deadliness of the disease since a rise in early-stage breast cancer detection is being reported in healthcare centres all over Pakistan.
These remarks were expressed by the Honourable First Lady of Pakistan, Begum Samina Alvi; an active advocate for breast cancer awareness, during her keynote address at a high-profile panel discussion on Breast Cancer Awareness hosted by Serena Hotels under the banner of Raabta – a Public Diplomacy initiative.
Raabta is curated by renowned broadcast journalist Sidra Iqbal, and uses the convening power of Serena Hotels to bring thought leaders, policymakers, experts, and civil society together to advance debate and curate knowledge about important socio-economic topics.
Published in The Express Tribune, October 19th, 2022.