Govt to adopt digital system for ads distribution

The Information Ministry has decided to introduce a digital system for distribution of advertisements, checking of circulation figures of newspapers and magazines.

The decision was taken in a meeting chaired by Information Minister Marriyum Aurangzeb. The decision would prove to be a big step for ensuring transparency in the distribution of government advertisements.

The meeting was briefed about the list of newspapers and magazines and their publication. The meeting discussed adoption of a comprehensive policy on ABC for national and regional newspapers and magazines, sources said.

They said that details were given on the issues related to regular publication and circulation of newspapers and periodicals. The meeting was also briefed on the details of newspapers and magazines on the Central Media List, the sources added.

The meeting took a decision in principle that advertisements would be issued to newspapers and magazines published regularly in a fair and transparent manner. It was decided that advertisements would be issued to only newspapers and magazines being published regularly.

Information Secretary Shahera Shahid, Principal Information Officer Mubashir Hassan and other senior officials of the Information Ministry attended the meeting.