115 Pakistani women entrepreneurs selected for AWE 2022

ISLAMABAD:

The US embassy in Islamabad has selected 115 women to participate in their program to foster and support women entrepreneurs.

US Embassy Islamabad’s Counsellor for Commercial Affairs John Coronado congratulated more than 115 Pakistani women entrepreneurs on their selection to the Academy for Women Entrepreneurs (AWE) 2022 in a virtual launch event on June 11.

This US training programme supports women worldwide in building their own businesses. Its launch in Pakistan is part of the 75th-anniversary celebrations of US-Pakistan bilateral relations and an ongoing effort to empower Pakistani women to realise their economic potential and increase prosperity for all Pakistanis.

During his remarks, Mr Coronado spoke about the need to support women entrepreneurs: “When women are economically empowered, they reinvest in their families and communities, strengthening the social fabric and improving education and skill levels of the workforce. This multiplier effect spurs economic growth and enhances stability.”

With mentoring and guidance from established Pakistani entrepreneurs, the AWE participants will undertake a three-month, rigorous online training programme developed by Arizona State University’s Thunderbird School of Global Management and American natural resource company Freeport McMoran.

Through AWE, participants learn core business skills and will meet weekly to discuss the material with experienced local mentors and US experts. AWE is designed to cultivate entrepreneurial know-how, help women entrepreneurs connect with funding opportunities, enhance opportunities for business expansion, and increase the likelihood of entrepreneurial success.

Four of the US Mission to Pakistan’s Lincoln Corners in Multan, Muzaffarabad, Khairpur, and Peshawar will lead AWE Pakistan 2022, with support from the Pakistan American Cultural Centre and the DOVE Foundation. Lincoln Corners in Peshawar, Lahore, Rawalpindi, and Larkana took part in AWE Pakistan 2021.

Toward the end of their AWE journey, participants will have the opportunity to compete for seed funding from the US Mission to Pakistan to further grow or establish their enterprises. Upon completion, the participants will join the global AWE network, which offers further growth opportunities, as well as the community of US exchange programme alumni.

Published in The Express Tribune, June 13^th, 2022.