Microsoft is selling a ‘digital twin’ of workplace

Microsoft is creating the 'industrial metaverse' for companies to get augmented reality experiences in the workplace

Microsoft announced its new customer Kawasaki, to create the 'industrial metaverse' that will make wokers wear HoloLens headset to help with production, repairs and managing supply chains.

Launched in 2016, HoloLens lets wearer experience with augmented reality, which will combine Microsofts' technologies like cloud computing to help workers and managers to build products more efficiently, according to Cnbc.

The companys is aiming to create a “digital twin” of a workspace speeding processes in factories like repairing. Managers will be able to use the digital twin to ramp up new production. 

Kawasaki joined hands with Heinz, which said it will use Microsoft industrial metaverse in ketchup factories. 

Microsoft’s corporate vice president of mixed reality,  Jessica Hawk, told CNBC in an interview said that industrial metaverse is a taste of what technology can accomplish today. She went on to add, “These are real world problems that these companies are dealing with ... so having a technology solution that can help unblock the supply chain challenge, for example, is incredibly impactful.”

While Meta is already working on its upcoming mixed reality headset, Microsoft has already started selling its mixed reality technology to companies, so that developers can make their own metaverse experiences.

According to Hawk, the metaverse experience will work across a variety of devices and platforms, which means it could possibly work on 2D screens as well. 

“We’re just really excited about it’s a moment in time that is unlocking so much innovation,” Hawk says.