Style 101: Less Is the New More

Playing dress up with Less Is the New More

This five-piece collection by Less Is The New More is inspired by the classic Ainu race of the mid-19th Century in Japan. Ainu decorative needlework is associated with the indigenous people of northern Japan and parts of northeastern Russia. By the 21st Century, the Japanese Ainu were mainly concentrated in the Hokkaido region. The brand being in awe of their appliqués, the chain stitch, the needle work and geometric patterns- memorised by their free hand and free-spirited ideas drew inspiration from some of its classic cuts in their latest collection.

SOLO

When the occasion calls for a show-stopping statement, this monochrome ensemble will not fail to deliver. Jet black, one-slit tunic with an exaggerated box pleated back and geometric embroidery inspired by the Ainu race, stands out over the hem and is paired with deep grey matching embroidered hi-cut pants. Match it with our statement black accessory.

CHESTNUT

Basic yet bold, this neutral a-line tunic has a box pleat in the front and back and is paired with matching hi-cut pants. Wear it with a statement piece of accessory to dress it up or keep it casual without any accessories.

Sizzle

Make a statement in this stunning ensemble. A deep maroon straight cut top with double box pleats on one side is paired with off white high cut pants embroidered with deep maroon geometric embroidery inspired by the native Ainu race.

EMPIRE

 

This royal green and sage ensemble is inspired by the chain stitch and the geometric patterns of the Native Ainu race. The deep green a-line embroidered front is paired with sage green embroidered high cut pants.

MAZE

The perfect neutrals blended into a soft yet chic ensemble. This tea pink shirt is paired with sandy grey high cut pants both intricately embroidered by patterns inspired from the Native Ainu Race.

SLATE

An ode to Japanese Classics, this one will leave heads turning. The dark grey tunic with front loops and geometric embroidery on the cuffs is paired with steel grey pants embroidered with intricate cranes in shades of grey. This entire ensemble is inspired by patterns of the Native Ainu Race and the cranes indigenous to Japanese embroidery.