Coke Studio 14 complete lineup revealed

Coke Studio has finally unvelied the complete artist lineup for its upcoming 14th season in a press release, sharing that the list includes Abdullah Siddiqui, Abida Parveen, Ali Sethi, Ameer Baksh, Arooj Aftab, Asfar Hussain, Atif Aslam, Butt Brothers, Eva B, Faisal Kapadia, Faris Shafi, Hasan Raheem, Justin Bibis, Kaifi Khalil, Karakoram, Lahore Jazz Ensemble, Meesha Shafi, Momina Mustehsan, Naseebo Lal, Quratulain Baloch, Shaegill, Soch, Talal Qureshi, Talha Anjum, Wahab Bugti, Young Stunners and Zain Zohaib Qawwals.

Speaking about the 14th season, the press release stated the it is aiming for a "revitalised vibe", adding that it wishes to reflect the "voice of the youth". 

VP Coca Cola Pakistand and Afghanistan Fahad Ashraf said in a statement, “The Coke Studio platform has evolved this season. Whereas the values are the same but we are now leaning into the future by including the GenZ sound very deliberately. It is about time that we sync our cords with what the youngsters what. Nostalgia has its place in Season 14 but so does the firepower of a sound never been heard before.”

The first-ever Coke Studio Live concert was held in Lahore on Saturday, with the performers including Talal Qureshi, Hasan Raheem, Faris Shafi and Atif Aslam. Deeming the concert "an effort to help revitalise the live music culture of the country", the press release added that the it comes at a time when Pakistan has an "overall optimistic outlook and is on a journey towards economic recovery, sustainable development and post-pandemic normalisation." 

The concert was hosted by Anoushey Ashraf and Dino Ali, with attendees including HSY, Shammal Qureshi, Meesha Shafi, Abdullah Siddiqui, Zara Shahjahan, Bilal Lashari, Omair Rana, Amna Babar, Zonia Anwaar, Guddu Shani, Sameer Shami and Farhan Ali.