Minister for Information and Broadcasting Fawad Chaudhry on Friday said that effective presentation of state narrative was vital to win the “modern era wars”.
Addressing an orientation session organised here for the newly inducted human resource staff under digitalisation of Associated Press of Pakistan Corporation (APPC), he said the modern times' wars required presentation of opinion in an effective manner.
He asked APP to change the existing style of story writing, stressing that interest must be created so that it could be marketed more effectively. He said that the news agency should become commercially viable by becoming self-sufficient.
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The minister congratulated the new employees and expressed the hope that they would add colour to the story writing style of the official news agency.
He said morality had changed as compared to the past when powerful countries used to occupy the weak countries.
Citing an example, he said East India Company of the United Kingdom had occupied India and looted its wealth without any remorse.
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