Market intelligence agency Newszoo projects the global mobile market to grow to $116.4 billion by 2024 from $90.7 billion today.
With technology progressing, the gaming industry is now transitioning from hyper-casual games to Augmented Reality, Virtual Reality and Metaverse. The ideal monetization strategies will soon become outdated as mobile games move towards 3D, especially in Metaverse. A similar story goes for ad formats; rewarded ads, interstitials, offer walls, and audio ads will all be rendered useless.
Now that mobile gaming has evolved, what is needed? The answer is something big, an ad format beyond reality. Mobile app monetization, especially for games, needs a revolution of tangible, virtual advertising formats that convert and monetize seamlessly.
ConsoliAds, a one-stop mobile growth platform is here with an exclusive solution for game monetization. In a move to drive revenue growth and undisruptive monetization of mobile games, it has launched 'Immersive Ads'. A tangible ad format that displays real-life ads within a virtual environment to amplify revenues.
Imagine replicating real-world advertising campaigns into the digital environment of mobile games. That's right!
ConsoliAds offer a blended in-game advertising experience, an immersive ad that does not impede the game environment at all. Immersive ads consists of clickable blended in-game ads designed especially to display within the natural environment of a mobile game.
Mobile game players are presented with clickable ads on in-game objects, which change according to the environment. Consequently, these ads generate a lot of impressions and raise the in-game revenue.
Using immersive ads, ConsoliAds has opened the door to meaningful 3D interactive worlds for advertising brands, games and apps. Immersive ad is an open canvas for publishers to place on any object of their 3D game environment. For publishers, the immersive placeholder is a golden opportunity to attract advertisers and make money like never before.
Immersive ad offers the best opportunity to blend into the game interface, generate in-app revenue, and acquire users.
Certainly, ConsoliAds makes user acquisition as easy and simple as ever. These blended in-game ads are developed to target players of mobile games who get truly involved. When playing a mobile game, these players pay attention constantly and are adept at retaining even the smallest details. For advertisers, this means more revenue and more effective user acquisition by enhancing gameplay, refreshing ads and increasing impressions!
Powerful features of immersive blended in-game ads
Immersive ads are clickable adverts that are integrated into 3D mobile games and adapt to the environment of the game. Immersive ads offered by ConsoliAds can be effectively placed on any in-game object, adding even more excitement to the game. May it be a billboard of a cricket stadium, bag pack of a soldier or parachute, immersive ads can adapt to set aspect ratio easily.
Immersive ads can be clicked at any time once they appear on a mobile device. With a customisable refresh rate, advertisements are highly adaptable and can increase revenue by generating more impressions. Being clickable, these in-app ads serve both as a medium for brand awareness and conversion at the same time.
Now, advertisers can seamlessly promote their brands, apps and games without interrupting the user's gameplay. Publishers can also earn handsome in-app revenues without affecting the game environment.
With immersive ads, publishers can monetize with images and videos within the same placeholder easily. Meaning, unlike other mobile ad networks and ad management platforms, ConsoliAds’ immersive ad can be used to promote and monetize using any media type.
Within a mobile game, both static and video ads can be displayed in a single immersive ad container. In fact, the refresh time allows the media to change one after another, helping to serve more ads and generate more revenue.
Immersive ads are designed to target hyper-focused mobile gamers who are observant of every single detail. The longer the gameplay, the more opportunity to display non-intrusive immersive ads that add to the revenue.
In addition to direct click, immersive ads have a higher information retention rate and can be most effective at creating brand awareness. Immersive ads have the advantage of being non-intrusive, a feature that sets them apart.
Immersive advertising: The future of mobile gaming
In an age when Gen Z is becoming an influential force in major industries and trends, mobile advertising is also evolving. It is clearly seen that Gen Z is highly influenced by in-game ads.
Immersive ads are highly non-intrusive and scalable, thus making them a perfect solution for mobile-game monetization. These ads adapt to the natural environment of a game and allow publishers to monetize like never before.
Immersive ads give mobile monetization and advertising a creative touch, and a distinctive presence. ConsoliAds has revolutionised monetization by introducing a hassle-free, smoother mode of monetization that also presents an unmatched opportunity to accelerate revenue.
As the world now shifts to 3D virtual mobile games and eventually Metaverse, immersive ads are all what mobile monetization and advertising needs.
Looking to increase in-game revenue beyond reality with an impeccable display of mobile in-game ads?
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