The largest digital freight network in the Middle East and North African (MENA) markets, TruKKer, has acquired Pakistani startup TruckSher as part of its expansion into the Pakistan land freight sector.
TruKKer currently operates a fleet of more than 35,000 trucks across its primary markets of Saudi Arabia, UAE, Egypt, and other gulf economies.
The company entered the land freight sector four years ago and its ground operations are spread across 17 locations in the MENA region, said a statement.
"TruckSher commenced operations in Pakistan earlier in 2021 raised seed investment from Sarmayacar, and has grown healthily in the domestic Pakistan long haul sector."
The company has a presence in Karachi and Lahore with planned expansion in major industrial zones and ports of Pakistan.
"Over a short period, TruckSher has developed a strong client base into commodities, FMCG and electronics sectors due to its focus on operational excellence and compliance," added the statement.
“We have been doing our feasibility and analysis of the Pakistan land freight sector for some time now and are very excited with the opportunity it offers to digitization and adaptation of technology in this fragmented and traditional sector," said TruKKer’s Chief Operating Officer Anish Garg.
“A strong team focussed on growth, operational excellence and passionate about the opportunity that technology offers to create long term efficiencies is key to succeed. We are glad to welcome the TruckSher team to TruKKer and further accelerate their trajectory to continue leading the land freight sector in Pakistan fueled by our advanced engineering products and processes," he added.
"We are very excited to work with TruKKer and look forward to accelerating our growth in Pakistan and learn from the success achieved in the MENA region," said TruckSher’s Managing Director Abid Butt.
TruKKer is backed by prominent investors from the MENA region including Saudi Arabia’s STV and Riyad Taqnia fund, IFC (the World Bank group), including the sovereign funds of Abu Dhabi amongst others
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