Ronaldo’s gesture costs Coca-Cola ‘$4 billion’ loss

Striker removed two bottles of the Euros sponsored drink by holding up a bottle of water and saying, “Agua! (Water!)”

Sports Desk June 16, 2021

Cristiano Ronaldo’s gesture of removing Euro 2020’s sponsored drink Coca-Cola during the press conference on Monday caused a stir which resulted in the video going viral on social media.

The Portugal captain, speaking ahead of his country’s group-stage match against Hungary where they won 3-0 with the forward scoring a brace, removed the two Coca-Cola bottles that led to a $4b fall in the share price of the giant company.

The Juventus star then moved forward by holding up a bottle of water, and saying, “Agua! (Water!)”.

Coca-Cola’s share price drastically reached from $56.10 to $55.22, after Ronaldo’s press conference of 30 minutes to promoting drinking water instead of the soft-drink. The market value of the mega-company went from $242bn to $238b – a drop of $4b.

Coca-Cola replied on Tuesday with a statement saying, “everyone is entitled to their drink preferences” with different “tastes and needs”.

One of the spokesperson from the Euros also expressed, “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”

Ronaldo has previously mentioned his dislike of sugary soft drinks which allows him to remain in a excellent physical condition at the age of 36, which leads him to not allow his eldest son Cristiano Ronaldo Jr consuming such products

"I'm hard with him sometimes because he drinks Coca-Cola and Fanta sometimes and I'm angry with him,” Ronaldo admitted.

"I fight with him when he eats chips and fries and everything, he knows I don't like it.”